Think over these reasons why you should consider having someone create a custom website for you:
Professional look with personal charm.
When you use a template, you'll end up with a webpage that is very similar to everyone else who used that template. With a custom website designed for you, you get an original look that will appear more professional, and at the same time, you can have personal touches that show what your business is about. A web designer can listen to you and create a website that has the look YOU want.
Letting someone else figure out the technology.
Creating, customizing, and maintaining a website is time consuming, even for people who know what they're doing. By letting an expert do the website work, you save YOUR time for doing the things you know best. You can also have them update your website on a regular basis and keep it current.
The talk all over the internet is about SEO, which stands for Search Engine Optimization. Web designers are experts in figuring out what to put on your website to get you listed at the top of the search engines, like Google and Yahoo. This is a specialized skill and something you don't need to learn if you hire someone else to do it.
Customizing what YOU want, not what comes with the package.
There are so many things you can add to your website, but you're the only one who really knows what you want. Work with a designer to get that. You can set up payments online, post store hours and directions, and post product pictures and descriptions. You can also decide if you want to have your website reach out to people outside your area, or focus on attracting customers nearby.
Check out our complete guide on selecting, checking availability, buying, and transferring domain names.
Buy a hosting plan, and build a new website from the ground up. Web design guide straight from the pros.
Everything from Google Analytics to email marketing to adding video - it's all right here.