Updating your website content should be a regular event. Updating 2-3 times a week helps in three distinct areas:
While there are processes such as SEO, LSI and back linking that can purportedly improve your page rank, Google and the other search engines are constantly updating their search algorithms to identify these tactics and only rank legitimate sites. Google has stated that one of their primary search criteria is constantly updated, relevant information. It is simply imperative to have a stream of new information if you want to rank well.
Updating your website content with a simple article or blog post can generate significant new customer traffic if it is completed within the appropriate news cycle. On a related note, it is imperative to remove older items as leaving outdated material is a sign of a little used or irrelevant website.
All articles or information on a website do not have to relate to a recent event. Instead, they can form a basic resource for your company or, more importantly, your industry. Articles can give an overview of the latest solutions to current problems or simply inform your customer about their options as they relate to your industry.
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