Creating an Online Experience for your Customer

DO:

  • Make navigation easy and intuitive- User-friendly, standard methods of navigation are best.
  • Provide multiple support and contact options - a contact form, email addresses, live chat, and phone numbers
  • Ensure lead nurturing cycles - never ignore people who visit your website but do not purchase on their first, second, or even third time. Leads should be nurtured into sales, and you can do this through email subscriptions, freebies, and downloadable material, among others.

DON'T:

  • Do not confuse visitors with too much complexity in nesting links within the main navigation.
  • Do not distract with ads - Avoid placing ads where they can annoy or potentially distract people from peacefully visiting your website

For websites that plan on offering e-commerce directly through an online shop or store, some considerations include:

  • Planning product / service categorization and navigation
  • Planning product / service pages
  • Adding images whenever applicable
 

While the points raised here are limited, make sure you heed their wisdom and deliver great customer experience to your clients.

 

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