Marketing for your Rural Small Business

So you might drive a Ford pickup instead of a BMW, and your jeans might say "Wranglers" instead of "True Religion". If you are the owner of a small business, realize you should effectively market your business, or it might not be around for the next generation.

3 ways to start marketing your small business:

  1. Create a Website - Having an online presence is probably the best way to advertise locally, regionally, nationally or even internationally. A major purpose of your site is to grab your visitor's name, email address and possibly other information. That way you can communicate with your visitors, by offering them a newsletter, free information, coupons, or other incentives to purchase from you and build loyalty to your business.
  2.  
    Social Media has become another popular and highly effective way of communicating with potential customers, increase traffic to your site and build brand loyalty. Facebook and Twitter are probably the two most popular social media platforms. However, other social media sites can also be effective in your marketing. Linked In can help you connect with other business owners. If your business is aimed towards women, Pinterest is an excellent platform.
  3.  
    Start Email Marketing- You should be capturing your current and potential customer's email addresses every chance you get. With forms on your website, contests or any other creative way you could entice people to opt in to your mailing list. Email provides you the opportunity for a cost effective line of communication to sales conversions.

 

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